Go BottomMahindra Looks To Supercharge Its US Business
 | Tractorpoint
Join Date: Oct 2006 Posts: 13 NJ 
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2023-05-31 201633
Mahindra makes the best-selling farm tractor on earth, and is number three–and the fastest-growing brand–in the U.S. Yet I’d never heard of them until recently, so that certainly piqued my interest. Perusing their website, I learned that they built Jeeps right after WWII, and then had a joint venture with International Harvester to produce Mahindra-badged Farmall-style tractors in the 1960s. Well, I’m a Jeep Gladiator owner, and when I was a little boy I had a toy Farmall (red, of course) I carried with me everywhere I went, so I knew I had to learn more.
It is really the story of two companies. The first is the parent company, Mahindra & Mahindra Ltd., based in Mumbai, Maharashtra, India. It has over 58,000 employees and a market capitalization of $13.7 billion, and had $11 billion in sales in fiscal 2021. It was founded in 1945 as steel trading firm Mahindra & Mohammed, later branching out into steelmaking, automotive assembly, and farm equipment. It was in 1947 that company, having by then changed its name to Mahindra & Mahindra, began assembling the aforementioned Jeeps from parts produced by Willys Overland. In 1961 it established the JV with International Harvester, and it was that move that would launch the company into making tractors for itself in 1977. Today its automotive business brings in just over 55% of its revenue, while farm equipment (they sell about 200,000 tractors a year worldwide) brings in just shy of 41%. The rest is divided among a number of other business areas, including IT, aerospace parts, boats, construction equipment and clean energy.
![Mahindra makes the best-selling farm tractor on earth, and is number three–and the fastest-growing brand–in the U.S. Yet I’d never heard of them until recently, so that certainly piqued my interest. Perusing their website, I learned that they built Jeeps right after WWII, and then had a joint venture with International Harvester to produce Mahindra-badged Farmall-style tractors in the 1960s. Well, I’m a Jeep Gladiator owner, and when I was a little boy I had a toy Farmall (red, of course) I carried with me everywhere I went, so I knew I had to learn more.<br>
It is really the story of two companies. The first is the parent company, Mahindra & Mahindra Ltd., based in Mumbai, Maharashtra, India. It has over 58,000 employees and a market capitalization of $13.7 billion, and had $11 billion in sales in fiscal 2021. It was founded in 1945 as steel trading firm Mahindra & Mohammed, later branching out into steelmaking, automotive assembly, and farm equipment. It was in 1947 that company, having by then changed its name to Mahindra & Mahindra, began assembling the aforementioned Jeeps from parts produced by Willys Overland. In 1961 it established the JV with International Harvester, and it was that move that would launch the company into making tractors for itself in 1977. Today its automotive business brings in just over 55% of its revenue, while farm equipment (they sell about 200,000 tractors a year worldwide) brings in just shy of 41%. The rest is divided among a number of other business areas, including IT, aerospace parts, boats, construction equipment and clean energy.<br>
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[p]https://imageio.forbes.com/specials-images/imageserve/61381054a86d9b883eac0cb0/Small-Mahindra-tractor/960x0.jpg?format=jpg&width=960[/p]](https://imageio.forbes.com/specials-images/imageserve/61381054a86d9b883eac0cb0/Small-Mahindra-tractor/960x0.jpg?format=jpg&width=960)
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Add PhotoMahindra Looks To Supercharge Its US Business
 | Murf
Join Date: Dec 1999 Posts: 7249 Toronto Area, Ontario, Canada 
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2023-05-31 201638
There’s some very underrated offshore companies that we just don’t hear much about.
I recall a sales rep at a farm show back in the late 80’s telling me how this huge old Asian fam tractor maker had just started production at its brand new facility in Georgia, and so they were no longer ‘grey market’ tractors and would soon have a dealer network to support its product. I took a gamble and gave them my contact info for a salesman to contact me.
In the years that followed I built a business based around the quality and performance of those smaller tractors. They did things ‘conventional’ tractors just couldn’t do in those days.
Today, 35 years later, I still have a fleet of those tractors, I am also part owner of that dealership I bought those tractors from.
Never underestimate the underdog……
Best of luck.
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