New Ford Ranger but no diesel for the US!: Ford Pickup Trucks  -- Trucks Trailers Discussion Forum and Review New Ford Ranger but no diesel for the US!: Ford Pickup Trucks -- Trucks Trailers Discussion Forum

  parts   |   manuals   |   discussion   |   photos   |   podcast   |   reviews   |   specs   |   dealers   |   classifieds   |   contact   |   faq   |   myProfile   |   home          Login Now | Sign Up


FAQ:   What is a tractor?

Forum Index
New As Posted | Active Subjects



www.emerichsales.com - New & Used Equipment
          View Tractors For Sale!


www.partsbynet.com - Lawn and Garden Equipment Parts


Bernardsville Landscape Lighting
Click to Post a New Message!

Discussion Boards > Active Subjects > Messages as Posted > Ford Pickup Trucks Forum

Page [ 1 ] |
Reply | Pop Up Window Reply | Add PhotoAdd Photo
 11-19-2009, 09:20 Post: 166937
kwschumm



View my Photos

View my Photos  Pics
Join Date: Feb 2003
Location: NW Oregon
TractorPoint Premium Member -- 5 Tractors = Very Frequent Poster
Posts: 5764

4
Filter by User
 New Ford Ranger but no diesel for the US!

After ~30 years of selling the same basic Ranger pickup Ford is supposed to be coming out with a new one in the next year or two. Although a diesel version will be available in other countries, Ford thinks there is no market in the US for compact diesel pickups. Argh. If the new Mahindra looks well made and drives well I'll probably trade the Tacoma in on one of those.

Anyone else think Ford is nuts?






Reply to PostReply | Quote Post Reply to PostQuote Reply | Add PhotoAdd Photo




Bookmarks: Digg It | Del.icio.us | Stumble This

 11-19-2009, 09:35 Post: 166938
hardwood

TP Contributor

Join Date: Dec 2002
Location: iowa
TractorPoint Premium Member -- 5 Tractors = Very Frequent Poster
Posts: 3582
 New Ford Ranger but no diesel for the US!

Don't know if they are nuts but they are the only one who remained solvent.






Reply to PostReply | Quote Post Reply to PostQuote Reply | Add PhotoAdd Photo




Bookmarks: Digg It | Del.icio.us | Stumble This

 11-19-2009, 10:00 Post: 166942
kwschumm



View my Photos

View my Photos  Pics
Join Date: Feb 2003
Location: NW Oregon
TractorPoint Premium Member -- 5 Tractors = Very Frequent Poster
Posts: 5764

4
Filter by User
 New Ford Ranger but no diesel for the US!

Quote:
Originally Posted by hardwood | view 166938
Don't know if they are nuts but they are the only one who remained solvent.



True, but from an (over) regulatory perspective it seems that it would be a help to meet their CAFE requirements. On the truck boards a whole bunch of people are wanting small trucks with much better mileage. If the Mahindra is a decent truck my guess is that they will fill a significant market niche.






Reply to PostReply | Quote Post Reply to PostQuote Reply | Add PhotoAdd Photo




Bookmarks: Digg It | Del.icio.us | Stumble This

 11-19-2009, 10:12 Post: 166943
auerbach



View my Photos

View my Photos  Pics
Join Date: Sep 2007
Location: West of Toronto
TractorPoint Premium Member -- 5 Tractors = Very Frequent Poster
Posts: 2168
 New Ford Ranger but no diesel for the US!

Before 1999 (I think), diesel was cheaper than gas, so big-rig truckers were willing to pay the premium for a diesel engine that would rarely get cold. It was virtually impossible to buy a gas-engined trailer-tractor. That appeal started to spill over to the consumer market.

Now with the severe (some would say excessive) limit on sulphur in the fuel (costly to extract, making diesel around the same price as gas -- and not quite as good for the engine), and with diesel rigs being driven less (due to rest-period regulations as well as the economy), the break-even point (not in fuel savings any more, but in lower maintenance and replacement costs) is too remote for the extra engine cost, and new diesels are giving way to new gas ones.

Ford is not the only maker concerned about the current decreased appeal of diesel engines in North America. However, the weakening sales of diesel engines are now lowering the demand and therefore the relative cost of diesel fuel, so the pendulum may be swinging back.






Reply to PostReply | Quote Post Reply to PostQuote Reply | Add PhotoAdd Photo




Bookmarks: Digg It | Del.icio.us | Stumble This

 11-19-2009, 10:24 Post: 166944
kwschumm



View my Photos

View my Photos  Pics
Join Date: Feb 2003
Location: NW Oregon
TractorPoint Premium Member -- 5 Tractors = Very Frequent Poster
Posts: 5764

4
Filter by User
 New Ford Ranger but no diesel for the US!

auerbach, what you say is true but I think the automakers are underestimating consumer sentiment toward diesels. Take VW for instance. Some 60% of their Jetta sales are diesels and last year, when no TDI was available, Jetta sales fell off quite a bit.






Reply to PostReply | Quote Post Reply to PostQuote Reply | Add PhotoAdd Photo




Bookmarks: Digg It | Del.icio.us | Stumble This

 11-19-2009, 11:03 Post: 166946
Murf

TP Contributor

View my Photos

View my Photos  Pics
Join Date: Dec 1999
Location: Toronto Area, Ontario, Canada
TractorPoint Premium Member -- 5 Tractors = Very Frequent Poster
Posts: 7020
 New Ford Ranger but no diesel for the US!

Ken, I think the key isn't to look at the market, but rather the buyers in that market.

For instance, VW Jetta buyers probably aren't interested in a small pickup, they have kids, dogs, luggage, etc. that is incompatible with a Ranger.

I'm pretty sure if there was a market for a diesel, you'd see it on showroom floors pronto! Remember, Ford has been the absolute p/u sales leader for a long time now. They didn't get there by not providing what people want.

Besides, as has been mentioned, the overly stringent emmissions requirements mean they would have to spend a lot of $$$ to sell the truck here anyways.

Best of luck.






Reply to PostReply | Quote Post Reply to PostQuote Reply | Add PhotoAdd Photo




Bookmarks: Digg It | Del.icio.us | Stumble This

 11-19-2009, 11:36 Post: 166948
kwschumm



View my Photos

View my Photos  Pics
Join Date: Feb 2003
Location: NW Oregon
TractorPoint Premium Member -- 5 Tractors = Very Frequent Poster
Posts: 5764

4
Filter by User
 New Ford Ranger but no diesel for the US!

It will be interesting to see how it plays out with Mahindra.

Ford is #1 in truck sales but bureaucracies often miss the obvious. It's been my experience that marketing usually recommends exactly what management wants to hear. After all, in today's corporate America keeping one's job is all about risk avoidance.






Reply to PostReply | Quote Post Reply to PostQuote Reply | Add PhotoAdd Photo




Bookmarks: Digg It | Del.icio.us | Stumble This

Reply | Pop Up Window Reply | Add PhotoAdd Photo


Page [ 1 ] |

Discussion Boards > Active Subjects > Messages as Posted > Ford Pickup Trucks Forum

Thread 166937 Filter by Poster:
auerbach 1 | hardwood 1 | kwschumm 4 | Murf 1 |




Most Viewed

+ Ford 7.3L Diesel glow plugs
+ 7.3 powerstroke oil pan rusted through
+ ford versus chevy
+ Ford 6.8L V10 EFI MPG
+ Neede 370 Ford gas engine swap advice
+ 2005 Ford F150 - Trailer Electrical Hook-up
+ Ford ranger chassis problems
+ F-250 6.0 Turbo Diesel
+ New Ford Ranger but no diesel for the US!
+ Ford F150 Odometer Problem

Most Discussion

+ ford versus chevy
+ Ford ranger chassis problems
+ F-250 6.0 Turbo Diesel
+ 7.3 powerstroke oil pan rusted
+ F-250 SD 7.3L Diesel Engine he
+ Murf - 7.3L Diesel Question fo
+ Worst Puchase Ever 2004 Ford F
+ Big Brother right around the c
+ 1990 f-150
+ Ford 7.3L Diesel glow plugs

Newest Topics

+ Pickup Truck Bed Covers
+ Best Ford Pickup Truck Engine to tow 7 tons
+ Ford F-350 oil leak
+ Ford F-350 oil leak
+ 2000 F-450 4x4 Dump Truck
+ Problems with Ford 6.8L EFI 10cyl?
+ vent window 1975 F 100
+ 7.3 Diesel F250 '03 - Weird noise, sounds like eng
+ New Ford Ranger but no diesel for the US!
+ 2001 Ford F150













Turbochargers for Tractors and Industrial Machines
Cab Glass for Tractors and Industrial Machines

Alternators for Tractors and Industrial Machines
Radiators for Tractors and Industrial Machines

Driveline Components for Tractors and Industrial Machines
Starter Motors for Tractors and Industrial Machines